Robert Gavin
President at Baby Boomer Marketing Group
Website Address: http://www.babyboommarketing.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Robert Gavin from Baby Boomer Marketing Group. To learn more check out http://www.babyboommarketing.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Gen Z grapples with joining an older work force where they must integrate into the Millennial and Gen X hierarchy; then, recognize America’s politics is re-entering The New Red Zone where D, I, E gets turned around, turned over and turned away. Content, hybrid media and marketing will foreshadow and persuade this shift.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
I have pulled out of all membership groups to better reflect an individual voice in the chaotic crowd.
What is one tip that you would give when it comes to media planning?
Strategy rules but executing a buy is just as important. Planners with male targets must understand the ‘sports sphere’ for example and communicate and collaborate with buyers to maximize key returns.
