Kronda Adair
CEO at Karvel Digital
Website Address: https://karveldigital.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Kronda Adair from Karvel Digital. To learn more check out https://karveldigital.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Marketing is only going to get more personal. There’s so much competition for attention and the companies who are going to earn attention will do it by being hyper-relevant with the messaging they send to their audience.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
An outside media buyer who’s entire company is focused on the expertise of media buying is more likely to have the experience to get results more quickly than a single person.
What is one tip that you would give when it comes to media planning?
Do not even think about launching ads until you have a proven offer and a customer journey/ funnel that is proven to work.
