Jeanann Grubbs
CEO at Hour One Agency
Website Address: https://www.houroneagency.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Jeanann Grubbs from Hour One Agency. To learn more check out https://www.houroneagency.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Bigger budgets shifting toward vertical video (production, partnerships, influencers, etc).
Are their any trade organizations or groups that you belong to?
PTTOW!, Worldz master
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Better insights into data and analytics on platforms and channels that work best
What is one tip that you would give when it comes to media planning?
Be open to platforms and channels you don’t consume already. It’s the number one downfall of a media planner, only channeling what they like/follow/know about
How does a media buyer stay on top of trends with media placement?
conferences, top tier media blogs, working with fresh young minds who see trends ahead of time
