AJ Sonnick
President / Founder at ONE18MEDIA
Website Address: https://one18media.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with AJ Sonnick from ONE18MEDIA. To learn more check out https://one18media.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I think over the next 2 years we’ll see a big shift as to how we use the data to market towards people. We’re already seeing it happen.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
An outside marketing agency can be key to your growth and success. It’s an outside and separate set of eyes, but someone who’s also an extension of your brand and your business.
If you have the money and can afford a full marketing team that would mimic an outsourced dedicated agency, then that’s something to consider with an outside consultant at your disposal too – but most companies cannot do that, so they have one or two people in house (or none at all), and they outsource their digital marketing needs.
It saves them money and if done right, can provide a stellar ROI.
What is one tip that you would give when it comes to media planning?
Digital marketing and advertising online is more than taking money and throwing it at ads. They need to be carefully managed.
How does a media buyer stay on top of trends with media placement?
Looking at the data is always key
