Odette Peralta
Founder & CEO at The Social Savvy
Website Address: www.thesocial-savvy.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Odette Peralta from The Social Savvy. To learn more check out https://thesocial-savvy.com.
What is the biggest change in marketing that you see coming in the next 2 years?
As we continue the shift of digital cultures replacing physical communities, it is so important to solidify brand presence and stay ahead of the game. Digital is becoming so relevant and dominate that we want to be sure we are using it to its full advantage when it comes to social media marketing.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
It is always an advantage to partner and work with other professionals in the media industry.
What is one tip that you would give when it comes to media planning?
Some advice that I always give when it comes to media planning and content creation is to be sure you are in a creative head space. This may sound weird, but I honestly believe you need to be in a creative mind space to create. You can not just create on command. Another tip I normally give is to finish one complete thought before moving to the next. It is okay to take a few days working on a project, but always complete the first version before moving on.
How does a media buyer stay on top of trends with media placement?
The more platforms that you have that notify you of the latest trends, the better. There are many subscriptions to help manage news releases and coverage.
