Eric Dahl
President at Gravitate One
Website Address: https://gravitateone.com
Each week on “Media Champions,” our host talks to media experts across the country. This week our host speaks with Eric Dahl from Gravitate One. To learn more check out https://gravitateone.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Embracing new platforms. Adapting to updates and understanding how segmentation into different channels will drive the best results depending on audience.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Pros and cons to everything. On demand outside media buyers are great in a pinch, but often lack vision and strategic effort. Internal directors can get stagnant if allowed, but when they are dialed in, the ROI should absolutely be worth it.
What is one tip that you would give when it comes to media planning?
That a linear game plan is a great starting point, but it WILL evolve, likely dramatically.
How does a media buyer stay on top of trends with media placement?
By being in the weeds, and adapting campaigns as needed. Being aware of what’s converting, and understanding how to optimize your outreach.
