John Bianchi
CEO at Blue Comet Media
Website Address: https://bluecomet.media
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with John Bianchi from Blue Comet Media. To learn more check out https://bluecomet.media.
What is the biggest change in marketing that you see coming in the next 2 years?
I see a massive shift to local digital advertising especially on platforms like Google, Facebook/Instagram and new platforms like TikTok etc.
Are their any trade organizations or groups that you belong to?
Not at this time.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
An outside media buyer is often not miopic in their approach. Meaning, they can use experiences both historical as well as across different clients to analyze trends and incorporate better performing strategies for their clients.
What is one tip that you would give when it comes to media planning?
I would highly suggest hiring someone who understands how to run digital Ads especially Google and Facebook Ads at a high level. In addition, hire someone who has experience with data and how to interpret what to do with it.
How does a media buyer stay on top of trends with media placement?
This is both a soft and hard skill. As a media buyer, you have to understand the current trends overall in the marketplace when it comes to purchasing decisions. However, you also have to understand what the ecosystems you are placing media on also give you in terms of relevant search and keywords. By combining, these skills you can craft powerful media campaigns for your clients that don’t just build awareness but also drive engagement and sales.
