Bruce Brandfon
Chief Media Officer at Duration Media LLC
Website Address: www.durationmedia.net
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Bruce Brandfon from Duration Media LLC. To learn more check out www.durationmedia.net.
What is the biggest change in marketing that you see coming in the next 2 years?
Defining differentiation and value to prospects in an increasingly crowded marketplace that confounds potential clients and customers with the “tyranny of choice.”
Are their any trade organizations or groups that you belong to?
The Internet Advertising Bureau (IAB)
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
An outside buyer with relevant experience may offer an objective perspective as well as a broad view of best practices.
What is one tip that you would give when it comes to media planning?
Understand your marketplace from every aspect. Don’t be afraid to take calculated risks.
How does a media buyer stay on top of trends with media placement?
Attendance at relevant conferences; doing the required reading; networking with industry peers and leaders
