Dallin Nead
CEO at Content Supply
Website Address: https://www.contentsupply.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Dallin Nead from Content Supply. To learn more check out https://www.contentsupply.com.
What is the biggest change in marketing that you see coming in the next 2 years?
machine learning and human-centered AI opportunities to expand your reach
Are their any trade organizations or groups that you belong to?
no. I represent Content Supply Co.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Outside media buyers often can be have more relevant insights and a variety of knowledge about what’s working now, perhaps not shared from an internal team member.
What is one tip that you would give when it comes to media planning?
Have a plan to know what success looks like and a vision for great creative.
