Larry Meador
CEO at Evok Advertising
Website Address: evokad.com
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Larry Meador from Evok Advertising. To learn more check out evokad.com.
What is the biggest change in marketing that you see coming in the next 2 years?
privacy – two of our specialties are healthcare and financial services, and as such we struggle with PII and Non-PII, persona creation, retargeting etc.
What is one tip that you would give when it comes to digital marketing?
it must be part of an integrated plan
What is something in your career that you learned from by making a mistake?
target persona vs intent
