Amanda O’Brien
Manager, Marketing – DAVO at DAVO Sales Tax
Website Address: davosalestax.com
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Amanda O’Brien from DAVO Sales Tax. To learn more check out davosalestax.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Feels like email marketing is struggling and it will be hard to get our inboxes back. Texting may become more common.
What is one tip that you would give when it comes to digital marketing?
Don’t skip out on your customer research. Businesses forget to go out and actually talk to customers and prospects to learn what it is they need, how they communicate, what platforms they are one, how they want to communicate etc.
What is something in your career that you learned from by making a mistake?
Have a plan when you go into a marketing campaign. It will be easier to measure actual results and you will skip a lot of mistakes along the way.
