Gabriel Greenberg
CEO at Octillion
Website Address: www.octillion.tv
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Gabriel Greenberg from Octillion. To learn more check out www.octillion.tv.
What is the biggest change in marketing that you see coming in the next 2 years?
Push from digital back to TV
What is one tip that you would give when it comes to digital marketing?
Test, Measure, Test again. Everything should be measurable (whether in brand awareness or lift, sales, traffic or other ways). The beauty of the future of TV is that it will be measurable and that will allow buyers to push dollars back from digital into TV.
What is something in your career that you learned from by making a mistake?
Not every sale is good for business. I took deals in my career that were not good for business. I have learned from this that if you make a bad deal you have to be willing to fire a client.
