Tobin Lehman
President at New North
Website Address: https://newnorth.com/
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Tobin Lehman from New North. To learn more check out https://newnorth.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
The need to implement a data-based, agile marketing system. Kill the 12-month marketing plan.
What makes your company unique?
Our strategies are driven by data and our results are measurable, using the RTX Framework©, which breaks down marketing goals into annual, 90-day, and 30-day objectives. These cycles are planned and executed to clients’ targets for each campaign. The result is responsiveness to opportunity that’s guided by long-term strategy. In other words: more growth.
