Kate Jacoutot
Founder, Head of Strategy at ModusMark
Website Address: https://modusmark.com
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Kate Jacoutot from ModusMark. To learn more check out https://modusmark.com.
What is the biggest change in marketing that you see coming in the next 2 years?
I think consumers are getting tired of other companies making money off of their data. We’ve already seen things like iOS 14 impact the way that marketers gather and use data, and I think this trend will continue. I work in B2B messaging and content strategy, so it doesn’t really impact me other than in that it further validates the importance of having a strong GTM strategy and a customer-first mindset.
What makes your company unique?
We’re a B2B messaging strategy shop… and I’d say we differentiate ourselves within our process. We’re methodical, thorough, and we don’t claim to have all the answers – we just know how to ask the right questions and work to extract the messaging strategy that’s been there all along.
