Jason Ibarra
VP & Agency Director at Tropic Survival Advertising & Marketing
Website Address: https://tropicsurvival.com
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Jason Ibarra from Tropic Survival Advertising & Marketing. To learn more check out https://tropicsurvival.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Deeper personalization through awareness of previous brand exposure and interactions driven by AI technologies. This will become commonplace and no longer considered cutting-edge.
What makes your company unique?
An uncommon combination of understanding consumer psyche, creative balance and ad technologies. It’s common for us to find competitors doing well or even attempting two of the three, but not typically the A-to-Z package.
