Cynthia Smoot
Publicist at Gangway Advertising
Website Address: https://www.gangwayadvertising.com/
Each week on “Marketing Champions,” our host talks to media experts across the country. This week our host speaks with Cynthia Smoot from Gangway Advertising. To learn more check out https://www.gangwayadvertising.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
Influencer marketing is here to stay but how we qualify partnerships will change. At the rise of this new sphere of influence, you just made decisions based on a person’s follower count. Now, the need to prove up ROI, engagement and authenticity is becoming more and more important. Micro-Influencers are being seen in a new light, as they tent to have more engaged followers, albeit their numbers are smaller – their sphere of influence can be greater as a whole.
What makes your company unique?
Gangway is a full-service boutique. This gives us the ability to really wrap our arms around a client and consult and guide them in ALL aspects of the marketing, advertising and branding. From logo inception to websites, parties to community partnerships, ad buys to social media marketing, public relations to email marketing. We do it all so that the client has a thoughtful path and a cohesive strategy.
