Larry Taman
Managing Partner and co-host of Brands, Beats & Bytes Podcast at Brand Positioning Doctors
Website Address: https://www.brandpositioningdoctors.com
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Larry Taman from Brand Positioning Doctors.
To learn more check out https://www.brandpositioningdoctors.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Change! That said, with change, you have to be even more dialed into who your brand is and what it stands for (and what it doesn’t stand for). Having a unique, ownable brand positioning is more important than ever.
What makes your company unique?
First, before our managing partners were consultants, we each have been foundational in helping build billion dollar brands. Additionally at Brand Positioning Doctors we have unique IP to help carve out a unique and ownable brand positioning that help client brands optimize their brand positioning in the marketplace and many times we work alongside clients to ensure marketing and media planning represent this new positioning to the fullest. We work with prominent clients such as Aflac, Coca-Cola, The Harlem Globetrotters, Nike and many more. Lastly, we also host a podcast out of Stanford University called Brands, Beats & Bytes which stands at the intersection of brand, tech and culture enabling us to be on the cusp of that is happening in our world through our conversations with prominent marketing leaders in our space.
