Natalie Micale
CEO at Oh Hello Agency
Website Address: www.oh-hello.co
On “Marketing Champions,” our host speaks with experts within the marketing community. This week our host speaks with Natalie Micale from Oh Hello Agency.
To learn more check out www.oh-hello.co.
What is the biggest change in marketing that you see coming in the next 2 years?
I think the biggest change in marketing will be that every brand has to appeal to a more niche audience, because of how much competition there is in market. Another one is identifying their core values.
What makes your company unique?
When I started Oh Hello, I saw so many companies spending thousands of dollars on digital marketing campaigns without any brand strategy behind them. They had no idea who they were talking to, how to communicate what problems their company solved, or even how to really talk to their customers in a way that was relatable. I use storytelling as an integral piece of everything that we do at Oh Hello, and we have a framework that helps our clients discover how powerful storytelling can be for their brand
