Park Howell
Founder at Business of Story
Website Address: https://businessofstory.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Park Howell from Business of Story. To learn more check out https://businessofstory.com.
What is your company Elevator pitch when talking about your company?
Most business leaders communicate and care but bore! They don’t connect because they lead with logic when what our brains want is the emotional appeal of a story. Therefore, use the ABT narrative framework as taught by the Business of Story to hack through the noise and hook the hearts of your audience every time.
What is the biggest change in marketing that you see coming in the next 2 years?
The power of the singular narrative to slice through the din of communication we all compete in in today’s uber noisy world.
What is one tip that you would give when it comes to digital marketing?
Use the ABT (And, But, Therefore) foundational narrative framework in ALL of your digital communications. Our primal limbic brain, where all of our real buying decisions are being made, finds this cause and effect pattern of communication irresistible.
What is the main pain point that you solve for your customers?
Lack of connection with their audiences. We show you how to get people to care about what you have to share with them.
