Becca Cooper Leebove
Brand Strategist and Founder of ShuBu Creative at ShuBu Creative
Website Address: https://www.shubucreative.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Becca Cooper Leebove from ShuBu Creative. To learn more check out https://www.shubucreative.com.
What is your company Elevator pitch when talking about your company?
ShuBu Creative is a branding and marketing agency. We create brands that have purpose and impact, by diving deep into people’s motivations, data, and trends. We make it so your business stands out, and YOUR unique story is engaging and simple in a purposeful and impactful way.
What is the biggest change in marketing that you see coming in the next 2 years?
The biggest change is more understanding of the value of brand and how that fits into the marketing mix in the next two years. Branding to some is an afterthought or just seen as expensive and a way to merely look good, but how your brand relates to in-market and out-of-market customers and why telling your story in a relevant and SIMPLE way is more critical than ever online and right now in our history.
Secondly, companies that are putting little or no emphasis or money towards the content they are putting out there online are going to rethink this. I am seeing more and more how social media content (while short and sweet) is becoming like TV used to be — that 15-second spot is worth a lot more investment of time and money than anyone who wasn’t there to produce knows. The time, space and effort has grown in a social space, and more priority will be focused here if not already by businesses.
What is one tip that you would give when it comes to digital marketing?
Make sure you really know who you are and what you stand for, and your story before you put yourself out there online. Take the time to focus or re-focus your brand so you feel confident in what you are sharing digitally. Make sure that you are basing your decisions and direction on data — both qualitative and quantitative.
What is the main pain point that you solve for your customers?
We figure out the main thing that makes your company stand out before you go to market or refresh your brand, by doing outside and inside research and narrowing your message down to what we call “the main thing.” We find your standout gap in the market so your brand is simple, impactful and purposeful and gets noticed!
