Mike Jones
CEO at Resound
Website Address: https://resoundcreative.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Mike Jones from Resound. To learn more check out https://resoundcreative.com.
What is your company Elevator pitch when talking about your company?
Your organization is remarkable…
but does your brand act like it?
We guide B2B organizations to
unlock their brands so they can grow
lasting customer relationships for
years to come.
What is the biggest change in marketing that you see coming in the next 2 years?
The fracturing of ad channels is only going to accelerate. Your ability to build a brand following on platforms that you have more control (email, website, podcasts, vidcasts, events, etc.) will become increasingly critical as programmatic and social advertising become ever more ineffective.
What is one tip that you would give when it comes to digital marketing?
Be different. Use your brand’s unique viewpoint and personality to really stand out. The world is too full of similar-style brands saying the same things. Find your own unique voice and use it creatively.
What is the main pain point that you solve for your customers?
Differentiating from your competition and standing out.
