Melissa Slavsky
Founder & Managing Partner at Compassion Digital
Website Address: compassiondigital.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Melissa Slavsky from Compassion Digital. To learn more check out compassiondigital.com.
What is your company Elevator pitch when talking about your company?
We are a female run boutique advertising agency that focuses on helping nonprofits and purpose-driven businesses spread the good they are doing in the world.
What is the biggest change in marketing that you see coming in the next 2 years?
My vision as the Founder of Compassion Digital has always been purpose-driven. When I started the agency almost 4 years ago I could never have imagined how important this work would be today.
Since the start of the pandemic, this movement has accelerated quickly, giving us an opportunity to see my vision expand in a way I wasn’t expecting over the last year and half.
Brand and consumer behavior has shifted to more inclusivity and the desire to make a positive difference in the world. I see this shift as ever evolving.
What is one tip that you would give when it comes to digital marketing?
Don’t use just one tactic. So many businesses and nonprofits look to one solution, like paid ads, to solve for everything. It’s important to take an integrated approach. It has to be multi-layer, multi-channel in order for marketing to work.
What is the main pain point that you solve for your customers?
Often times our clients have limited resources and budget constraints, which is where we come in. Essentially we are an extension of their team, enabling them to more with less. This means filling the holes in various facets of marketing from strategy to tactical execution.
