Ted Bigham
Owner at Kow Abundant
Website Address: https://kowabundant.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Ted Bigham from Kow Abundant. To learn more check out https://kowabundant.com.
What is your company Elevator pitch when talking about your company?
Kow Abundant empowers local businesses in Ohio. We provide affordable advertising solutions to local businesses so they can compete vs the big competitors.
What is the biggest change in marketing that you see coming in the next 2 years?
Digital privacy is a big change happening now and will continue. With iphones leading the charge for privacy of users and more whistleblowers coming forward of exactly how data is used and what can and cant be allowed by companies with regard to consumer data.
What is one tip that you would give when it comes to digital marketing?
Don’t slack on local reviews. Get lots of them and be an advocate for your customers to leave positive reviews of their experience for you.
What is the main pain point that you solve for your customers?
Connecting local businesses to their mobile customers in the digital space. Through social, paid ads, Google ads, and creative ways of reaching people.
