Marc Lefton
Senior Partner at Northarc Media
Website Address: northarcmedia.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Marc Lefton from Northarc Media.
To learn more check out northarcmedia.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Creating a plan to deal with the changes presented by Google and Apple depreciating cookies.
What is one tip that you would give when it comes to digital marketing?
Start with an integrated approach – too many brands do “random acts of marketing” and discount tactics that would otherwise be effective if not attempted in a vacuum.
What is your favorite marketing software that you utilize?
Ispionage – it allows you to see what marketing tactics are already working for your competitors.
What excites you the most about your industry?
The constant change – what worked 6 months ago, may not now. Having to stay fresh and motivated to adapt.
