Steven Donohue
Owner at Core Four
Website Address: www.consultcorefour.com
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Steven Donohue from Core Four.
To learn more check out www.consultcorefour.com.
What is the biggest change in marketing that you see coming in the next 2 years?
The biggest change I see coming in the next 2 years is going to be the ability to speak authentically and clearly across new technologies.
As we continue to dive deeper into the data reach of centralization and being on the cusp of the decentralized age, marketers are going to have to learn to bridge their skillsets across both.
Are their any trade organizations or groups that you belong to?
I run a consulting company CoreFour and contract with a tech company, TechSlayers.
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
The experience of “group think” and “yes” people can cancer an organization. Having an external perspective is always going to rise the tide for all ships due to a non-bias view and less emotional investment.
What is one tip that you would give when it comes to media planning?
Do it on purpose with purpose and set attainable goals.
How does a media buyer stay on top of trends with media placement?
A media buyer stays on top of trends by contributing to the field and by networking continuously, education through exposure.
