David Mountain
Founder at Marketing and Advertising Direction.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with David Mountain from Marketing and Advertising Direction.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Hard to say. It could be the end of third-party cookies and a subsequent reimagining of retargeting, or 5G making AR a need to have on ads, or connected TV creating a situation where ads on broadcast and streaming are finally targeted to the individual. All are inevitable, but forecasting which gets to the table first is tricky.
What is one tip that you would give when it comes to digital marketing?
Always be testing — but test on if/then, not just A/B. Happy to discuss this in detail.
What is your favorite marketing software that you utilize?
Not really marketing software, but I love to do research on Moat for banners and Really Good Email for email before a brainstorm. If you aren’t doing your homework before the session, you are just putting your project at risk.
What excites you the most about your industry?
How much impact it has. Marketing and advertising can do so much to improve the profitability of an enterprise.
