Andrea “Drea” Uhl
Co-founder at In Creative Company
Website Address: Increative.co
On “Media Champions,” our host speaks with experts within the marketing community. This week our host speaks with Andrea “Drea” Uhl from In Creative Company.
To learn more check out Increative.co.
What is the biggest change in marketing that you see coming in the next 2 years?
A demand for conversational marketing, personality branding, highly individualized one-to-one advertising, and strategic influencer marketing.
Are their any trade organizations or groups that you belong to?
Im a member of BNI (Business Networking International) powerhouse chapter of Jersey City
What is the advantage to working with an outside media buyer as opposed to having just an internal marketing director?
Am outside media buyer works closely with many partners, across numerous markets and outdoor media types.
What is one tip that you would give when it comes to media planning?
My one tip is to know your audience like a friend. We know our friends better than anyone else. I know what my friends like, how they like to be spoken to, and what they will feel engaged with. The target audience should feel like a friend that you know very well, to the point where you can grab their attention just as easily, more so than all the other people – the competition – around them.
How does a media buyer stay on top of trends with media placement?
Reading trade journals like Adweek and PRweek, attending conferences, attending networking events, building relationships with other marketing professionals and continuing to stay up to date on current events.
