Kevin Wassong
Founder & Managing Partner at INTEG Advisors
Website Address: https://integadvisors.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Kevin Wassong from INTEG Advisors. To learn more check out https://integadvisors.com.
What is your company Elevator pitch when talking about your company?
INTEG:Advisors is founded by leaders in media, marketing, content, fintech and entertainment to advise and guide existing executives through complex business decisions and growth strategies. We use communications to solve business challenges.
What is the biggest change in marketing that you see coming in the next 2 years?
Privacy and access to data is going to fundamentally change. And in turn it will fundamentally change how we advertising and market. We are already seeing this with the battle between Apple and Facebook.
What is one tip that you would give when it comes to digital marketing?
Do not be an advertiser that fills spaces without regard for what fills the space itself. Too much emphasis has been placed on the technology that targets and serves ads. Not enough on developing messages and content that are visceral and connect with consumers on an emotional level.
What is the main pain point that you solve for your customers?
INETG:’s name is core to integration. We do three things exceptionally well, CONSULT: we work with C-level executives to develop strategies that address core business challenges. CREATE: we integrate all the touch points of a business that define the brand. PERFORM: we measure, optimize and evolve communications to maximize return.
