Linda Johnson
President at Social Deviant
Website Address: https://www.socialdeviant.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week our host speaks with Linda Johnson from Social Deviant. To learn more check out https://www.socialdeviant.com.
What is your company Elevator pitch when talking about your company?
SOCIALDEVIANT is a full-service modern agency for modern brands. We do more with less by deviating from “duh”: in how we develop brands, define insights, concept, and produce content. We also have our own production studio, All Oars, which helps us take time and cost out of the system.
What is the biggest change in marketing that you see coming in the next 2 years?
It’s less of a change and more about solidifying— brands built on a singular purpose, with integrated planning vs. disparate presences. Gone are the days where social is wildly different than what you’re doing in store, on your site, in your packaging, etc. It’s about building cohesive brand worlds and experiences that have a singular and distinct point of view that drives a point of connection. That’s what will attract audiences. We’ll continue to become more sophisticated with data, targeting, and testing, but it will all be in an effort to solidify this one point.
What is one tip that you would give when it comes to digital marketing?
Specificity drives creativity. Digital allows for testing, learning, and creating highly nuanced experiences against a larger brand idea.
What is the main pain point that you solve for your customers?
We connect business, brand, and marketing objectives through creative solutions. Rather than focus just on content, we obsess over sources of volume, how brands will grow and win, and how creative can uniquely make it possible for brands to achieve just that.
