Glenn Anderson
Founder at Viamark Video
Website Address: www.ViamarkVideo.com, www.Viamark.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Glenn Anderson from Viamark Video .
To learn more check out www.ViamarkVideo.com and www.Viamark.com.
What is your company Elevator pitch when talking about your company?
We are a video production and video marketing company. We primarily produce Company Profile Videos, TV commercials and online video ads. Then our agency division handles the media buying and online distribution of the content to drive traffic to client site.
What is the biggest change in marketing that you see coming in the next 2 years?
Online video marketing…. online viewing and how people consume “TV Programming” is changing very quickly. . Plus more video content on websites. People don’t want to read a website, they are more likely to go on a video journey.
What is one tip that you would give when it comes to digital marketing?
Business still need a mix of Branding and Digital Advertising. Branding could be through traditional media (TV or Radio) or online media (CTV, OTT or Streaming Audio). This improves the results of our digital campaigns.
What is the main pain point that you solve for your customers?
Humanizing their business and differentiating their business from the competition in order to generate more leads and improve their online conversions.We tell compelling stories about businesses and the individuals that run them. Ultimately, this is why people do business with a company or healthcare practice.
