Hannah Mizelle
Founder & Chief Strategist at Agency 102
Website Address: agency102.com
Each week on “Digital Champions,” our host talks to media experts across the country. This week they sit down with Hannah Mizelle from Agency 102.
To learn more check out agency102.com.
What is your company Elevator pitch when talking about your company?
We help companies create impactful content backed by data in order to reach new customers and nurture existing ones.
What is the biggest change in marketing that you see coming in the next 2 years?
There is going to be a bigger push from the “on the ground” experts who are actually executing the work – social media managers, copywriters, etc – in order to better shape content people actually want to see. Today, there are cases where the CEOs or board members may want to drive the content strategy, but in reality, we need to be creating content our audience wants to see.
What is one tip that you would give when it comes to digital marketing?
Metrics and data matter, but so does the “why” behind it. Content marketing may not be as calculated or formulated as paid media, but we still leverage data points to make decisions. And we must understand why the data is the way it is in order to improve next time.
What is the main pain point that you solve for your customers?
Content isn’t as simple as writing a blog post or posting to social media. There has to be a strategy behind it to answer the “why.” Therefore, we help our clients answer those important questions: why does this matter to your customers, how will we measure success, and what can we do better next time?
What excites you the most about your industry?
