Michael Ostrovsky
Co-founder and Chief Scientist at Topsort
Website Address: topsort.com
On “Marketing for Your Future,” our host speaks with experts within the marketing community about the future of the marketing industry. This week our host speaks with Michael Ostrovsky from Topsort. To learn more check out topsort.com
What is the biggest change in marketing that you see coming in the next 2 years?
With the increased privacy controls by the likes of Apple and Google, we will see a dramatic shift of ad budgets from display advertising based on third-party information and retargeting to intent-based advertising (search ads, sponsored listings, retail media ads).
What is one tip that you would give when it comes to digital marketing?
Advertise on niche websites, apps, and retailers where your potential customers shop and spend time.
What is something in your career that you learned from by making a mistake?
Large organizations rarely move as fast as you’d like them to
