Join us on “Marketing Champions,” where our host connects with media experts from coast to coast every week. Dive deep into compelling conversations that explore the latest trends, groundbreaking strategies, and transformative innovations driving the marketing industry forward. Today, our host, Howard Wolpoff, spoke with Zack Drisko.
Zack Drisko
Founder of DriskoMedia
Website Address: https://driskomedia.com/
Short company description:
DriskoMedia is a paid media agency that helps brands grow. Our client roster includes multiple Inc. 5000 companies, and we specialize in strategy, execution, and performance optimization.
How did you get started in your field of work?
I was the weirdo as a kid who watched those 30-minute infomercials growing up instead of Saturday morning cartoons. Not sure what that says about me, but here we are. I’ve always been interested in how people made products compelling. My first real marketing job was at Famous Birthdays where we helped hit company records in traffic, revenue, downloads. I learned so much there and started and agency and built from there.
What differentiates you from the competition?
It’s the thinking. In our engagements, we’re not stopping at figuring out what’s happening inside the ad account. We’re looking at the entire business and diagnosing the key constraints to performance. Fix that and you can 10x performance.
What is one tip that you would give when it comes to marketing?
Be curious about why people do what they do. You can drown in data and make your decision based on the numbers, which is totally fine, but it’s important to understand that those numbers are trying to measure human behavior. The goal is to understand people and their behavior so you can influence it.
The biggest change in marketing that you see coming in the next 5 years is?
Everyone is mentioning AI, but they’re right. Execution and especially executing at volume is super cheap now. I think we may see a lot of downward compression on pricing at the bottom tier, but I also think the ability to make quality decisions and integrate complexity will continue to become more valuable.
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