Explore the forefront of marketing strategy on Marketing Champions with Howard Wolpoff sponsored by Vendasta. Meet industry leaders and discover the secrets behind their most successful campaigns, from digital innovations to timeless branding principles. Today, Wolpoff spoke with Michael Farmer.
Michael Farmer
CEO of Farmer & Company
Website Address: HTTPS://farmerandco.com
Short Company Description:
Strategy consultants for ad agencies and their clients on scope of work, fee and advertising effectiveness issues.
How did you get started in your field of work?
Pure accident. I was a Director at Bain & Company who left Bain to start my own firm. An agency approached me to do some work. I’ve continued in the advertising industry for 30+ years and written 3 books about it.
What was the most impactful moment of your transition out of the military?
It was easy. Straight from the Navy to Harvard Business School.
What is one tip that you would give when it comes to marketing?
It’s a business that has to be effective and make sustainable profits.
The biggest change in marketing that you see coming in the next 5 years is?
The disappearance of holding companies.
