Explore the forefront of marketing strategy on Marketing Champions with Howard Wolpoff sponsored by Vendasta. Meet industry leaders and discover the secrets behind their most successful campaigns, from digital innovations to timeless branding principles. Today, Wolpoff spoke with Eric Elkins.
Eric Elkins
CEO of WideFoc.us
Website Address: http://www.widefoc.us/
Short Company Description:
For 19 years, WideFoc.us has been helping brands grow by providing social media strategy, scroll-stopping organic content, real-time community management, and sophisticated paid social campaigns that drive the metrics that matter.
How did you get started in your field of work?
I was director of marketing for a mobile commerce startup, and when things went sideways, I decided to stop applying for jobs and do my own thing. This was in August of 2007, when most brands didn’t know how to approach social media as a marketing tool. I was given the good advice to change my marketing consultancy to a focus on social, and the effect was immediate.
What is one tip that you would give when it comes to marketing?
Listen to the questions your target audiences are asking, and answer them.
The biggest change in marketing that you see coming in the next 5 years is?
Making sure AI slop doesn’t dominate marketing and breaking through the noise with human-centered content.
What is your favorite advertising campaign that you have created for a client or participated in?
We ran an impactful campaign for a nonprofit during Mental Health Awareness Week that increased awareness about the organization, generated interest among professionals and potential patients, and drove donations and sign-ups for their annual walk.
