Explore the forefront of strategic brand identity on Brand Champions with Mike White and Janine Hogan, sponsored by Vendasta. Meet industry leaders and discover the secrets behind their most successful campaigns, from digital innovations to timeless branding principles. Today, White and Hogan spoke with Tom Briggs.
Tom Briggs
Founder of epigraph
Website Address: https://www.helloepigraph.com/
Short company description:
Award-winning, independent strategic marketing consultancy for global business leaders seeking innovative solutions to modern global business challenges. epigraph™ makes the most of timeless human truths in building More human brands®.
If you had one message to get across to future customers, what would it be?
Look to the past for insights to help navigate an uncertain future.
How do you help a brand maintain consistency across multiple channels and platforms?
Establishing firm guidance with actionable brand standards that don’t just sit of a shelf, but go to work with practical examples of dos and don’ts.
Can you share a rebranding project that taught you valuable lessons about brand identity?
AdvanSix Inc, publicly traded on the NYSE (ASIX). Challenge was to differentiate an upstream provider of components that touch virtually every aspect of our lives. Turns out that the power of being upstream impacts every product that follows.
What’s your approach to navigating a brand crisis and rebuilding trust with audiences?
We focus on fixing the brand experience through every consumer-facing touchpoint and internal company structure.
