Christa Chavez Martay
Founder/Principal Consultant at A La Carte Media Consulting
Website Address: https://www.alacartemediaconsulting.com/
Each week on “Marketing Champions”, our host talks to marketing experts across the country. This week our host speaks with Christa Chavez Martay from A La Carte Media Consulting.
To learn more, check out https://www.alacartemediaconsulting.com.
What is your company Elevator pitch when talking about your company?
We are an integrated media consultancy, partnering with brands to execute their vision
through highly customized strategy, planning and execution services across paid media channels.
What is the biggest change in marketing that you see coming in the next 2 years?
The need for brands to be authentic as well as echo support for the same social causes as consumers will grow in importance as Gen Z continues to age. As such, more native, out of the box and influencer efforts will naturally also increase in priority.
What is one tip that you would give when it comes to digital marketing?
It is possible to “over target.” Often brands focus too much who they believe their audience to be that they may miss out on who their audience actually is. It is satisfying to fit your target customer in a neat little box, but customers are multidimensional, so that method is flawed. It is important to start with your identified audience as a seed, but not restrict yourself too tightly. I always recommend running campaigns with a mix of tight targeting and broader targeting to allow for learning and discovery.
What is the main pain point that you solve for your customers?
Maximizing impact of budget (even slim ones) to reach target audience effectively and efficiently.
