Paul Richardson
President & Creative Director at StoryWorkz
Website Address: storyworkz.com
On “Social Champions” our host sits down with experts on all things social media, helping you learn the tips and tricks to success. Today our host speaks with Paul Richardson from StoryWorkz. To learn more check out storyworkz.com.
What is the biggest change in marketing that you see coming in the next 2 years?
An acceleration of the significance of well-crafted video and photo output for small businesses. Much as Amazon has driven businesses to up their ecommerce game to compete, all the visually oriented social platforms will drive businesses to craft and create better visual stories if they want to attract attention and sales.
What is one tip that you would give when it comes to digital marketing?
It’s boring and unproductive to talk about yourself. Talk about your customers and how they have been transformed.
What is your favorite marketing software that you utilize?
Hootsuite and Hive
Are there any trade organizations or groups that you belong to?
BNI
