Paul Furiga
President and Chief Storyteller at WordWrite
Website Address: https://www.wordwritepr.com/
Each week on “PR Champions,” our host talks to PR experts across the country. This week our host speaks with Paul Furiga from WordWrite.
To learn more, check out https://www.wordwritepr.com/.
What is one PR strategy you recommend our audience to use in their business?
Focus on their Capital S Story first, the one that stands above all the rest because it answers why someone should buy from you, work for you, invest in you or partner with you!
How does your PR strategy change from working with a local advertising client to a national advertising client?
Our PR strategy always begins in the same place: What’s your Capital S Story? From there, the difference between local and national storytelling is all about the audience — are there geographic, demographic or regional differences?
Why is the biggest mistake you see people make when pitching the media?
Assuming that they know how to do the journalist’s job better than the journalist.
