Tina Mulqueen
CEO at Kindred PR
Website Address: KindredPR.com
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews Tina Mulqueen from Kindred PR.
To learn more, check out KindredPR.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Inflation is changing consumer behavior and marketers will respond. Meanwhile, brands and consumers are becoming more conscious of the ethical implications of digital advertising, particularly surrounding media and the traditional consumer-ad model. The environment is ripe for a more human-centered structure. I think we’ll see new publishers and social media apps shifting away from the current revenue model.
What are the major challenges that you (and/or other advertisers) face today?
Balancing how we utilize data to serve consumers with consumer privacy expectations and ethics.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
We’re seeing our clients invest in new technologies around CTV ads. Adapex, for example, now offers programmatic CTV advertising solutions and TalkShopLive is looking into developing CTV advertising options for live streaming.
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Contextual communication
