David Krulewich
Executive Vice President, Programmatic at Audiology by Katz
Website Address: audiology.media
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews David Krulewich from Audiology by Katz. To learn more, check out audiology.media.
What is the biggest change in marketing that you see coming in the next 2 years?
We see a big shift towards retail marketing channels as well as other non-visual media like voice tech (i.e. smart speakers, connected car). From an advertising perspective, people will move away from major social platforms, i.e Twitter, Meta etc. in favor of content & experiences that provide more value for people’s time like CTV and podcasts.
What is one tip that you would give when it comes to digital marketing?
Invest more in programmatic audio and spoken word content, such as podcasting, specifically.
What are the major challenges that you (and/or other advertisers) face today?
Staying ahead of consumer consumption trends. Ensuring dollars are invested where people are spending their time.
What are the most effective advertising tactics and/or media for your company?
Podcasts, LinkedIn
