Paul Enriquez
Director of Sales at Simpli.fi
Website Address: Simpli.fi
“More 2 Know” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Know” is the place to go for tips, tricks and entertaining quips to take your business to the next level. This week, our host interviews Paul Enriquez from Simpli.fi.
To learn more, check out Simpli.fi.
What is the biggest change in marketing that you see coming in the next 2 years?
I see consumer data privacy in the US becoming more of a constant story. This will cause those in the advertising industry to reevaluate their capabilities in this area.
What are the major challenges that you (and/or other advertisers) face today?
There are many external market factors that are affecting daily business. We’ve experienced a pandemic, impacts on supply chain, inflation, remote worker distribution. All these things affect our daily lives.
How is the trend towards streaming television (CTV) impacting your advertising strategies?
This trend is huge for my company. We are one of the leaders in the space when it comes to leveraging data for targeting consumers and buying media from the exchanges. It is an awesome and upward trend.
What tactics do you find to be the most effective in getting your message or your customers’ message heard?
Reaching your customers in a near-360 degree approach is optimal. I would rely on trustworthy and transparent data to target and not rely on vague audience segments.
