Chris Martin
Head of Partnerships at JUMP
Website Address: https://jumpcommunity.xyz/
Each week on “Media Champions,” our host talks to media experts across the country. This week, our host speaks with Chris Martin from JUMP.
To learn more, check out https://jumpcommunity.xyz/.
What is the biggest change in marketing that you see coming in the next 2 years?
Blockchain technology (web3) will disrupt legacy web2 adtech, agency, and brand marketing efforts. The three (3) fundamental shifts that will need a different approach are earn vs. buy access, audience targeting vs. community participation, and zero ownership vs. co-ownership.
How does a media buyer stay on top of trends with media placement?
Our tokenized marketing community keeps a keen eye on all things web3: Non-fungible token (NFT) projects, tokenomics, Decentralized Autonomous Organizations (DAOs), Metaverse, etc.
