Zack Rosenberg
CEO and co-founder at CatapultX
Website Address: www.catapultx.com
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their advertising knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Zack Rosenberg from CatapultX. To learn more, check out www.catapultx.com.
What is the biggest change in marketing that you see coming in the next 2 years?
AI as a service. It is our belief that from the deepest level of understanding of video through our AI, the best outcomes are inevitable. Who is in it, what is happening, is it happy or sad, are they using a particular product, what’s the weather like? All of these elements combined to tell a story positively or negatively that can be valuable for brands. It is our mission to bring that to life.
What are the major challenges that you (and/or other advertisers) face today?
The ability to capture moments targeting to drive results.
What are the most effective advertising tactics and/or media for your company?
Using AI to identify the right moments for marketing
