Ariel Brooks Benz
CEO at BB3
Website Address: https://www.bb3advertising.com
Each week on “Marketing Champions,” our host talks to marketing experts across the country. This week our host speaks with Ariel Brooks Benz from BB3.
To learn more, visit http://www.bb3advertising.com
What is the biggest change in marketing that you see coming in the next 2 years?
Media budgets will continue to accelerate towards web, social media platforms and on-demand streaming with publisher direct deals. And importantly Improved attribution and expansion of inventory in the CTV/OTT advertising space.
What makes your company unique?
Our team started in traditional linear TV but has built out an exceptional Influencer and full funnel CTV team which allows us to build meaningful campaigns with multiple touchpoints which ultimately drive sales.
