Matthew Silverman
Chief Optimizer at Silverman Consulting LLC
Website Address: http://silvermanconsulting.biz/
“More 2 Media” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Media” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week our host interviews Matthew Silverman from Silverman Consulting LLC. To learn more check out http://silvermanconsulting.biz/
What is the biggest change in marketing that you see coming in the next 2 years?
1. Connecting with the right people.
2. Building my business
What is one tip that you would give when it comes to digital marketing?
SEO is the only tactic which can help all other channels.
What are the major challenges that you (and/or other advertisers) face today?
1. Transparency. With the updates to “privacy”, this has reduced the quality of the media.
2. Increased costs of media.
3. Reduced ability to run omnimedia campaigns.
What are the most effective advertising tactics and/or media for your company?
Word of mouth.
What are the major challenges that you (and/or other advertisers) face today?
1. Transparency. With the updates to “privacy”, this has reduced the quality of the media.
2. Increased costs of media.
3. Reduced ability to run omnimedia campaigns.
