Michael Ramirez
CEO at evisio
Website Address: https://www.evisio.co/
“More to Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More to Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Michael Ramirez from evisio LLC. To learn more, check out https://evisio.co/.
What is the biggest change in marketing that you see coming in the next 2 years?
Out of the box marketing automation and AI content generation. Although some CRMs have marketing automation that you can customize, many industries have similar conversion funnels. Many companies are picking up on this and creating the “niche” version of their marketing automation. For example, Convertkit is the CRM for creators selling art and music. AI content is getting better and better, and may be good enough for search engines to not know it was dynamically generated. Companies like jasper.ai are selling services that make it easy for marketers to build content using AI.
Are there any trade organizations or groups that you belong to?
So I’m in some SEO related FB groups (Affiliate Niche Builders), Slack channels for SEO (Traffic Think Thank), and Slack channels for general marketing like Online Genius.
What is your biggest pain point when it comes to digital advertising?
Finding sources outside of Google and Facebook
Reliable data
