Kate Ellenbaum
Director, Recruiting at Sealed
Website Address: https://sealed.com/
“More to Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More to Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level.
This week, our host interviews Kate Ellenbaum from Sealed. To learn more, check out https://sealed.com/.
What is the biggest change in marketing that you see coming in the next 2 years?
It’s best to preface this with the fact that I’m only focused on Employer/Talent Branding right now, but spent my first career in advertising.
Specific to Talent Branding, I think the values of younger professional populations will drive a shift in how companies need to think about their cultures and benefits packages for employees.
Are there any trade organizations or groups that you belong to?
Talent Brand Alliance
What is your biggest pain point when it comes to digital advertising?
Segmented data on user journeys. This is likely a result of patching together media buys and analytics, but it’s hard to map the research users take when researching potential employers. It ends up feeling very disjointed.
