Laura D’Onofrio
Senior Client Success Manager at Sermo
Website Address: sermo.com
Each week on “More to Digital”, our host talks to digital marketing experts across the country. This week, our host speaks with Laura D’Onofrio from Sermo.
To learn more, check out sermo.com.
What is the biggest change in marketing that you see coming in the next 2 years?
Hyper niched targeting supported by machine learning/AI algorithms.
What is one tip that you would give when it comes to digital marketing?
Change your paradigm. Digital media in today’s world mean providing immediate value to your end target. No strings attached.
What are the major challenges that you (and/or other advertisers) face today?
I am in HCP marketing, and because my customers have segmented targets, campaigns have many tiers within them. There has to be a grand strategy our campaigns play up to.
What are the most effective advertising tactics and/or media for your company?
Facebook and LinkedIN
