Evangeline Sarney
Founder & Director at Create & Make Up
Website Address: beautycontentcreation.com
Each week on “Digital Champions”, our host talks to digital marketing experts across the country. This week our host speaks with Evangeline Sarney from Create & Make Up.
To learn more, check out http://www.beautycontentcreation.com.
What is your company Elevator pitch when talking about your company?
We are a content marketing agency that specializes in producing best in class beauty content.
What is the biggest change in marketing that you see coming in the next 2 years?
The adaption of Web3 is something we are already seeing in fashion and beauty marketing, understanding how brands can use this for “phyigtal” marketing and to boost engagement is going to be exciting.
What is one tip that you would give when it comes to digital marketing?
Always think of the person behind your content and marketing. Who is viewing it? Beautiful and creative content in the beauty space is important, but the average person wants to know what it is, how it works, and why they should use it.
What is the main pain point that you solve for your customers?
Helping brands to increase their visibility across search and social with carefully created and optimized content. Our focus is on SEO optimized visual and written content.
We take on the entire process of content production for our customers by strategizing, conceptualizing, casting and producing content shoots for beauty, fashion, wellness and lifestyle brands social media. We carefully craft our content (visual and written) to align with SEO search terms, social listening and consumer trends.
